EXAMINING THE IMAGES OF LITERARY CHARACTERS IN THE AGE OF SOCIAL MEDIA IN TERMS OF PUBLIC RELATIONS AND PERCEPTION MANAGEMENT

Abstract

This study examines how classical literary characters are reinterpreted in the age of social media and how they are evaluated in terms of public relations and perception management in this process. Social media has become a tool that expands the cultural sphere of influence by preventing literary characters from remaining only in original narratives and reshaping them in different meanings and contexts. Within the scope of the study, the representations of Jay Gatsby, Bihter Ziyagil, Frankenstein's creature and Dracula characters on social media platforms have been analyzed. The reconsideration of the images of these characters in popular culture under different themes such as fashion and style, tragic stories, humorous content, feminist perspectives and fan fiction is evaluated in terms of public relations and perception management. This study reveals how literary characters are revived through social media and the importance of these reinterpretations in public relations strategies and perception management. The findings of the study show the potential of the social media environment to constantly keep the images of literary characters up-to-date and reach new generation audiences.